Digital Marketing and SEO Training
Digital Marketing also know as Social Media or Social Networking has changed the way brands and businesses reach out to potential clients.
Top Digital Marketing Platforms
– Social Media –
The largest social media platform in the world, Facebook has well over 2 billion users. It can be used to create in depth company profiles using text, photos, as well as multimedia.
With careful execution, companies can reach their targeted audience in several ways using this platform. Unique content creation can be generated on your business blog and tied into your Facebook page to share and reach a larger group of potential customers.
Twitter is an online news service that users post and interact with messages called Tweets. Messages are limited to 280 characters each. Twitter is one of the top ten most visited websites.
Twitter can be used to promote your blog content, increase brand authority and awareness, promote your site and drive traffic all while keeping a close eye on what your competitors are doing. Putting together a “Tweet” is typically fast and convenient.
YouTube is a video sharing platform that allows users to view, rate, share, upload and comment on videos. Available media includes: video clips, music videos, live streams, and more.
An entire business can be structured and built using the YouTube platform. The potential audience is huge with over 5 billion video views each day. Search engines like to see videos embedded with unique content on pages within your website and if optimized correctly will reward you greatly.
Instagram is a photo and video sharing social network that gained worldwide popularity in 2010. With over 1 million users, Instagram continues to grow.
Instagram can visually drive highly engaged traffic to your site. Instagram’s photos are generally liked and is more comfortable to users than commercial media. They build trust and that can mean repeat business.
Since 2003 Linkedin has gained over 590 million registered users. This Social network is focused on business relationship building (both employers and employee’s).
Linkedin has extensive job listings and business profiles. This network makes it easy to connect with like-minded people. Many companies use Linkedin as a lead generation tool as well.
Sharing and organizing images and videos is the concept of Pinterest. Many people search pins and pin boards for inspiring ideas from simple to elaborate.
Considered to be on of the largest website traffic generators in the world Pinterest can bring considerable attention to your site. Pinterest can be integrated with your website, business blog, and other social networks.
Why Social Networking is Important
There are several angles to approach your online digital marketing strategy. A strong well rounded online presence not only builds business credibility but also helps you engage with your target audience while increasing your online visibility.
Which Ones Are For You?
What and how much involvement are you going to have? With so many options available and top digital marketing trends to choose from, the choice is yours. We have listed below our recommended proven top performing social media platforms that are currently available. If you have any questions about your social media please feel free to reach out to us at anytime and we would be happy to serve you.
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